The Corum adventure started in 1955, in La Chaux-de-Fonds, Switzerland. (Corum watches)When the co-founders of the company, Simone Ries and Ren Bannwart, joined Gaston Ries' watchmaking workshops, they knew that their new firm would benefit from this solid experience. Their alliance quickly established creativity and traditional craftsmanship as the order of the day.
Shortly thereafter, the company carved out a significant niche for itself, one that remains theirs alone to this day, with a classic model that quickly became an international best-seller: the $20 Liberty Eagle watch, which is made from a genuine U.S. $20 gold piece. In the Corum workshops, genuine mint-state Liberty eagle ($10) and double eagle ($20) coins are carefully cut in half, and in between the obverse and reverse of the coin, a high-quality movement is carefully inserted. Although other companies had made this style of watch since the 1920's, it was always as dress pocket watches. Corum's breakthrough was making it as a wristwatch.
It would be a bit misleading, however, to say that such a procedure can be accomplished like clockwork, for in reality, completing a Corum gold coin watch requires numerous steps and many painstaking hours of meticulous hand-finishing. In fact, machining the inside of the case, so that a movement can be fitted, can in and of itself take several hours of patient work.
Today,Corum can be justly proud of the fact that it has one of the richest collections in its field. Corum watches are immediately recognizable as such, and although a few of the movements are based on ebauches, these ebauches are often reworked by Corum's in-house watchmakers. A vast range of original designs, which with their infinite variety, define the Corum style - always in the forefront of time. From the "Golden Bridge" to the "Limelight", "Coin Watch", "Romulus" and "Admiral's Cup", Corum's products reveal a progressive attitude that is quite rare in today's watchmaking world. Rather than merely resting on its laurels, hoping to maintain the value of its tradition, at the cost of new ideas, Corum continually debuts new designs. Their attitude might best be summed up as follows: "To create is to construct, and to construct is to live".
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